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Ritviz x Vim
Director: Pranav Bhasin | Production: Cathect Studios
DESIGNATION: PRODUCTION DESIGNER
Vim is a brand that evokes memories of my childhood when I would occasionally help my mother with the dishes. It has a long-standing presence and a deep connection to people's lives. The concept of creating a song while enjoying a simple household chore inspired me, and I became excited about the idea of showcasing different kitchens, each telling a unique story about everyday life. Ritviz, as a brand, boasted an opulent kitchen featuring deep, rich turquoise walls, high-end tables, and exquisite serveware. The kitchen included an island that exemplified the household's wealth. In contrast, the two boys were tasked with doing dishes in a traditional kitchen adorned with brass, clay, and steel items, emphasizing the grounded nature of the household. The Heartbroken Girl's Kitchen was my favourite because of its young colour combination of whites and blues throughout, not to mention the soft crochet curtains that added femininity. The presence of real food items and packaging made these spaces feel believable, as they were originally just empty rooms.